Cariuma

Lead Copywriter, Editor and Content Strategist for this DTC global & sustainable sneaker brand. Accomplishments include, naming and branding our best-selling carbon-neutral sneaker;  increasing social engagement (roughly +35.12% YOY); increasing click-thru and conversion rate of emails (roughly 5X increase YOY); overseeing and developing the work of three Content Creators and four individual social channels; writing a series of podcast scripts/ ad campaigns for Pod Save America/ Pod Save the World, and newsletters for the Skimm.

Adaptability: Initially, I was brought on to pivot this global brand into one more relatable to an American marketplace. Once that was accomplished, through auditing the existing website and creating CARIUMA’s Style Guide, my next task was to establish brand trust with Brand Ethos and a consistent Sustainability Mission to make CARIUMA an expert in the eco-conscious community. Then, I pivoted the brand into Lifestyle.
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Remote Work Skills: Proficiency collaborating and creating in Google Docs/ Sheets/ Slides/ Meet, Zoom, Slack, Asana, InVision and Airtable.