Paravel

I pitched a creative campaign to Paravel’s CEO, Indré Rockefeller, and their Head of Content over the phone. They liked it. Then, they hired me to craft the social and email campaign for the launch of their first wheeled & sustainable carry-on luggage, the Aviator.

Creative Direction & Narrative Strategy for product launch – their first wheeled, sustainable carry-on luggage. I crafted cohesive campaigns that would translate seamlessly for email flow and socials, both static & stories. I was asked to stay on to rewrite their existing Welcome Flow, Paravel’s 3rd Birthday and Holiday campaigns for Q4.

Adaptability: I understood their Brand Identity and TOV immediately, and shifted my writing/ editing/ content strategy to fit into the Paravel Universe they’d already created.
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Remote Work Skills: Proficiency collaborating and creating in Google Docs/ Slides/ Meet and Slack.

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